Product Marketing Manager

Remote

At Toothpic, we are dedicated to improving the world’s oral health through software. We deliver convenient remote dental solutions to our patients anywhere, anytime.

We’re a high-growth startup and we’re looking for people who live the cultural values of our team:

  • Strong ownership: Our team consists of highly driven and motivated people. We relish taking on more responsibility.
  • Honesty: We value new ideas and inquisitive critical thinkers who will engage directly to get the best answer.
  • Start-up mentality: Start-ups are uncertain and chaotic. We understand the need for flexibility, agility, and speed of delivery without compromising on our quality of work
  • ‘Sound’: We are easy-going, friendly and good fun. We look out for each other, and are self-aware.

Candidates from underrepresented backgrounds are strongly encouraged to apply.

 

As Product Marketing Manager, you will:
  • Launch cutting edge online dental consultation products to market.
  • Understand the market and customer, and clearly communicate actionable insights to internal and external stakeholders.
  • Develop, plan and execute the go-to-market strategy for our consultations business.
  • Turn complex ideas into simplified messages for prospects, customers and product-engineering teams alike.
  • Create compelling content for all stages of the buyer’s journey.
  • Work closely with empowered Product and Growth Teams to drive demand and usage of the product.
  • Craft the product story and build the buyer’s journey and target personas for our ideal customer profile.
  • Dive deep into marketing data to garner insights and make data-driven decisions.
  • Work closely with leadership to help direct product and marketing strategy.
  • Collaborate with Product and Marketing to constantly establish and continuously optimize CAC:LTV.

 

We’re looking for:
  • Experience in taking a B2C SaaS product to market and evidence of successful growth.
  • Extensive experience developing GTM strategies including positioning, messaging, segmentation, targeting, persona development, pricing and distribution.
  • Experience building GTM plans for launching new products to market and enabling others to execute on them.
  • Demonstrated experience in driving demand and usage of the product, through stickiness and virality.
  • Minimum 5 years Product Marketing experience in B2C (or B2B2C).
  • Extensive knowledge and demonstrable experience of B2C marketing practices, channels, best and latest tech/tools and most effective tactics.
  • Excellent communication skills in English.
  • Analytical and data driven.
  • Customer obsessed.
  • Creative thinker but action oriented and results driven.
  • Comfortable working in chaotic environment.

 

Desirable:
  • Experience working in consumer health tech.
  • An understanding of the American dental market.

 

Benefits and Perks:
  • Remote-first company (even before the pandemic!), with a fully distributed team across 4 countries (and counting).
  • Set-up of remote work-station, and WFH care packages .
  • Flexible working hours.
  • 30+ days annual leave plus company-wide “Toothpic Days Off”.
  • Dedicated advisors for financial planning, pension, and insurance.
  • A diverse team and a corporate culture that encourages freedom, creativity and collaboration.
  • Opportunities for progression to grow your expertise through training, workshops and conferences.

 

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